Here’s some cartoons(That I’ll show you here over the next few posts.) I did to illustrate a book titled WHO PAYS YOUR SALARY – IT’S NOT YOUR BOSS By Jacob Thomas.

If you would like to reserve your copy of the book please click here…WHO PAYS YOUR SALARY

(This was only the initial sketch.)

CHAPTER 3 Extract….

There’s an old expression, “Perception is all there is”. The customer’s perception is reality, and perception is rarely neutral: it’s either positive or negative.

When seating me in a St. Louis area restaurant, the host pulled out the chair. I was grateful, but one look under the table filled me with apprehension. I could see under the table that the floor was littered with crumbs and empty cracker packages. When I see the dining room floor, I now know what the kitchen looks like and what kind of food to expect. That’s my perception — and it becomes the reality by which I decide whether to eat there again.

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